The 2023 Cadillac Lyriq, the midsize crossover that will kick off the brand's transition to a fully electric lineup, has been revealed in production form.
The Lyriq pricing structure, according to Rory Harvey, vice president of global Cadillac, will be "very, very competitive" with luxury EV peers.
Cadillac claims that it will start at half the price of a 2022 GMC Hummer pickup in the United States. Cadillac announced Wednesday that the Lyriq will have a starting price of US$59,990, including shipping.
The vehicles start at $69,898 in Canada, including the destination fee.
Cadillac Lyriq Price In Canada
Prices for the Lyriq and other electric vehicles must be comparable to gasoline-powered models in order to replace the current lineup with EVs by 2030, according to GM North America President Steve Carlisle. The base model EV 2 Hummer SUV will cost $88,898 in Canada before shipping. The Hummer Edition 1 pickup starts at $125,898 before taxes and shipping. Lower-cost variants will follow.
GM has committed US$27 billion to the development of electric and autonomous vehicles, with the goal of having 30 EVs available globally by 2025. Cadillac is the lead brand for the EV transition, with the automaker aiming for an all-electric light-vehicle lineup by 2035.
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